Natural Neutral is the Home Design Trend for 2024!

January 23, 2024

In the new year, fresh and innovative home design trends will bring us back into nature and away from the cool-toned, bare-white minimalist aesthetic of the past few years. Bold, earth-toned palettes, sustainable materials, and open layouts are taking center stage in 2024. As a new homeowner, you can create visually appealing designs that convey a sense of harmony and celebrate nature to stay on trend! With Tower Homes’ 2024 home design tips, you’ll be on target with the natural neutral trend for this year.

Say Hello to Warm and Earthy Color Palettes

Tower Homes Model-Living-Room-Green-Tone

Say goodbye to cool neutrals like steel gray or icy blue and moody charcoal in 2024. Use rich tones like terracotta, olive green, and warm browns to create cozy and inviting spaces. These colors evoke a sense of comfort and relaxation, making them perfect for bedrooms, living rooms, and other areas meant for unwinding. You can opt for a complete redesign and splurge on a new couch or coffee table, but if incorporating small touches is more your speed, add new throw pillows, blankets, lamps, and rugs to make whatever space you choose on par with the 2024 design trend.

Neutrals have a unique ability to make a space feel larger, more open, and welcoming. Incorporating items with a neutral color palette into your space works no matter your aesthetic or room type. These colors evoke a sense of calmness and relaxation for you and your guests and encourage imaginative design techniques that set your home apart.

Accent Walls are Still All the Rage


Neutral tones, like ivory, beige, sage, and olive green, provide a serene backdrop in any room. This welcoming hue allows other home accents to shine, from sleek furniture to architectural features like exposed brick, lighting, and accent walls. A thoughtfully placed design element like an accent wall can change a room tenfold and elevate your home from laissez-faire to luxury. You can also layer other architectural elements onto an accent wall. For example, adding wood panels in a textured design or colored chalkboard paint can jazz up the space even more!

Tone-on-Tone Layering Brings Us Back to Basics


Tone-on-tone layering is back like it never left in 2024! This popular design technique plays with colors and patterns within one color scheme to achieve a look of sophistication and modern style. It makes a room look cohesive and intentionally decorated like a professional designer crafted the space just for you! Use different textures and materials in the color palette, from the flooring to the side table decor and wall color, to add more creativity to your home.

Style and Sustainability in Home Decor


Environmental consciousness will heavily influence home design in 2024, with an increased focus on sustainable and eco-friendly practices. Homeowners are opting for energy-efficient appliances and eco-conscious construction methods for various reasons. Adding sustainable elements like woven fabrics, wood chairs, and clay flower vases will showcase your style and passion for sustainability. Consider shopping for locally sourced decor items to add character to your home. This will create a personalized space that’s authentic to you with the environment in mind!

Design Your New House with Tower Homes!


You can have 2024 design trends built into your new home! Tower Homes embraces the neutral design trend and has updated our Home Design Studio to reflect and provide many levels of warmth with our options. Our design team is active in the process of finalizing home designs with each buyer. We assist in each design decision, providing insights on cohesive design elements and what reflects a homebuyer’s personal style and unique vision for their home. We will review your floor plan, choose from exterior and interior finishes, and get inspired by viewing our design portfolio. The design team strives to make this experience special with the goal of including the popular trends of the year. 

Our new construction single-family homes in Birmingham at The Grand are ready for you to call home this January! This community has an excellent location – located minutes to UAB and Samford and convenient to Red Mountain Park, Downtown Birmingham, Moss Rock Preserve, and Homewood. Contact an agent today to schedule a private tour and learn more about our buyer incentives on select, available, and coming soon homes!

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